FAQs: ABOUT THE PURE DARK™ EXPERIENCE How long has PURE DARK™ been around? Pure Dark came to life when the first store opened in 2008 in New York. Like the chocolate itself, the store is simple, natural and an experience like no other. In 2009, we launched www.puredark.com so that chocolate lovers across the country could also share in the experience. Where can I experience PURE DARK™ chocolate in person? Right now, you can only experience Pure Dark™ chocolate in person at our store on 350 Bleecker Street in New York's Greenwich Village. We are looking to open in new locations, so keep checking www.puredark.com to see if we're coming to a city near you. How is PURE DARK™ different from other chocolate? Pure Dark™ is more than just chocolate: it's a multi-sensory experience. Open up a Slab of our chocolate and breathe in the irresistible aroma of deep, dark cocoa and fire-roasted Nibs. Enjoy unique combinations of flavors and textures you won't find anywhere else-from roasted nuts and sun-drenched fruits, to unique spices and crunchy nibs-all dipped in intense, dark chocolate. ABOUT PURE DARK™ INGREDIENTS What is cacao? Cacao is the fruit from which chocolate is made. Why are PURE DARK™ products labeled with allergy warnings about peanuts, eggs and wheat? Although Pure Dark™ chocolate does not specifically contain peanuts, eggs or gluten/wheat, it is handcrafted where other products also are made. Because of the possible presence of these ingredients in the same environment, this labeling is helpful to people with sensitivities or concerns about peanuts, eggs and gluten. Is PURE DARK™ certified organic? Pure Dark™ is made with natural ingredients and hand-picked fruits and nuts, but it is not certified organic. Is PURE DARK™ vegan? A very small quantity of milkfat is added to Pure Dark™ chocolate to add a creamy, smooth texture. ABOUT HOW PURE DARK™ IS MADE What makes PURE DARK™ special? Pure Dark™ is like no other chocolate: the recipe features a proprietary blend of premium cocoa beans carefully chosen for their unique and intense flavor profile. The cacao comes from plantations in the finest cocoa-growing regions, including West Africa, the Dominican Republic and South America. But Pure Dark™ is much more than fine chocolate-the collection also features the highest quality farm-fresh fruits and nuts, specially selected for their size, quality and flavor. The dried berries are luscious and sweet; the mangos, cherries and cranberries are flavorful and intense; the walnuts, almonds and macadamia nuts are crisp and fresh. Are PURE DARK™ chocolates handcrafted? Yes. All Pure Dark™ chocolate is handcrafted by expert chocolatiers who measure and mix each batch to ensure every bite is as delicious as the next. In the Pure Dark™ store, we chop, weigh and wrap our chocolate to order. If you don't see the answer to your question, email us
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